LEVEL 1 - BASIC CLEAN (5.5-6.9)
Safe, but higher environmental impact.
The Eco Shift Sustainability Standard™
How to read our scores.
We believe sustainability should be transparent, measurable, and honest. Every product is scored based on its real environmental impact, from packaging to what goes down the drain.
What We Measure
Six criteria. Weighted by impact.
Each product is scored across six categories. The weights reflect what matters most to the planet.
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Packaging Sustainability
30% weight
100% plastic-free. No laminates. No hidden plastics.
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Biodegradability
25% weight
How safely ingredients break down in water systems.
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Ingredient Safety
15% weight
Safe, rinse-off compliant formulations.
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Environmental Impact
15% weight
Overall footprint. Waste, persistence, transport.
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Renewable Content
10% weight
Use of plant-based and renewable inputs.
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Microplastic Risk
5% weight
No solid plastic particles or microbeads.
Our Levels
Four levels. Honest measure of impact.
Every product earns a level based on its final weighted score. The higher the level, the lower the environmental footprint.
Basic Clean
5.5 – 6.9
Safe, but higher environmental impact.
Reduced Impact
7.0 – 8.4
Low-waste, plastic-free alternatives. Better everyday choice.
Eco Optimized
8.5 – 9.4
Designed for sustainability. Highly biodegradable systems.
Eco Leadership
9.5 – 10.0
Best-in-class. Plastic-free inside and out.
Best in Class
How We Score
The math behind the score.
Final Score
= Σ (Category Score × Weight)
Example:
Packaging (10 × 30%) = 3.0
Biodegradability (8 × 25%) = 2.0
Ingredient Safety (9 × 15%) = 1.35
Environmental Impact (8 × 15%) = 1.2
Renewable Content (9 × 10%) = 0.9
Microplastic Risk (10 × 5%) = 0.5
Final Score = 8.95 → Level 3 (Eco Optimized)
Refillery & Take-Back System
Sustainability doesn't end after purchase.
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100% plastic-free packaging system
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Solid formats that reduce waste and shipping impact
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Refill and return infrastructure
Refillery Impact Score
9.0 / 10
Circular System in Progress
Reduces packaging waste significantly. Encourages responsible consumption. Still improving logistics and full circularity.
Our Commitment
We don't claim perfection.
We design for what matters most.
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What goes down the drain
Better, not perfect. Always improving.
See the standard in action.
Every product on the shop carries its sustainability score, right on the page.
Browse all products →
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