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How to read our scores.
We believe sustainability should be transparent, measurable, and honest. Every product is scored based on its real environmental impact, from packaging to what goes down the drain.
Six criteria. Weighted by impact.
Each product is scored across six categories. The weights reflect what matters most to the planet.
Packaging Sustainability
100% plastic-free. No laminates. No hidden plastics.
Biodegradability
How safely ingredients break down in water systems.
Ingredient Safety
Safe, rinse-off compliant formulations.
Environmental Impact
Overall footprint. Waste, persistence, transport.
Renewable Content
Use of plant-based and renewable inputs.
Microplastic Risk
No solid plastic particles or microbeads.
Four levels. Honest measure of impact.
Every product earns a level based on its final weighted score. The higher the level, the lower the environmental footprint.
Basic Clean
5.5 – 6.9Safe, but higher environmental impact.
Reduced Impact
7.0 – 8.4Low-waste, plastic-free alternatives. Better everyday choice.
Eco Optimized
8.5 – 9.4Designed for sustainability. Highly biodegradable systems.
Eco Leadership
9.5 – 10.0Best-in-class. Plastic-free inside and out.
The math behind the score.
Packaging (10 × 30%) = 3.0
Biodegradability (8 × 25%) = 2.0
Ingredient Safety (9 × 15%) = 1.35
Environmental Impact (8 × 15%) = 1.2
Renewable Content (9 × 10%) = 0.9
Microplastic Risk (10 × 5%) = 0.5
Final Score = 8.95 → Level 3 (Eco Optimized)
Sustainability doesn't end after purchase.
We don't claim perfection.
We design for what matters most.
Better, not perfect. Always improving.
See the standard in action.
Every product on the shop carries its sustainability score, right on the page.
Browse all products →
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