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The Eco Shift Sustainability Standard™

How to read our scores.

We believe sustainability should be transparent, measurable, and honest. Every product is scored based on its real environmental impact, from packaging to what goes down the drain.

What We Measure

Six criteria. Weighted by impact.

Each product is scored across six categories. The weights reflect what matters most to the planet.

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Packaging Sustainability

30% weight

100% plastic-free. No laminates. No hidden plastics.

🌱

Biodegradability

25% weight

How safely ingredients break down in water systems.

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Ingredient Safety

15% weight

Safe, rinse-off compliant formulations.

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Environmental Impact

15% weight

Overall footprint. Waste, persistence, transport.

♻️

Renewable Content

10% weight

Use of plant-based and renewable inputs.

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Microplastic Risk

5% weight

No solid plastic particles or microbeads.

Our Levels

Four levels. Honest measure of impact.

Every product earns a level based on its final weighted score. The higher the level, the lower the environmental footprint.

Level 1 Basic Clean

Basic Clean

5.5 – 6.9

Safe, but higher environmental impact.

Level 2 Reduced Impact

Reduced Impact

7.0 – 8.4

Low-waste, plastic-free alternatives. Better everyday choice.

Level 3 Eco Optimized

Eco Optimized

8.5 – 9.4

Designed for sustainability. Highly biodegradable systems.

Level 4 Eco Leadership

Eco Leadership

9.5 – 10.0

Best-in-class. Plastic-free inside and out.

Best in Class
How We Score

The math behind the score.

Final Score
= Σ (Category Score × Weight)
Example:
Packaging (10 × 30%) = 3.0
Biodegradability (8 × 25%) = 2.0
Ingredient Safety (9 × 15%) = 1.35
Environmental Impact (8 × 15%) = 1.2
Renewable Content (9 × 10%) = 0.9
Microplastic Risk (10 × 5%) = 0.5
Final Score = 8.95 → Level 3 (Eco Optimized)
Refillery & Take-Back System

Sustainability doesn't end after purchase.

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100% plastic-free packaging system
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Solid formats that reduce waste and shipping impact
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Refill and return infrastructure
Refillery Impact Score
9.0 / 10
Circular System in Progress
Reduces packaging waste significantly. Encourages responsible consumption. Still improving logistics and full circularity.
Our Commitment

We don't claim perfection.

We design for what matters most.

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What you use
🗑️
What you throw away
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What goes down the drain

Better, not perfect. Always improving.

See the standard in action.

Every product on the shop carries its sustainability score, right on the page.

Browse all products →