my WHY.

my WHY.

Today, I am sharing with you my WHY.

Why am i doing this? Why plastic free?

The two little women beside me are my favorite persons. I’ve raised them alone. They’ve grown and blossomed into kind and beautiful humans. I want to give them a shot at a better future. I cannot control what will happen in the next 30 years. However, i can influence and affect change in my own little way so they can live in a better world.

Hence, my story. Our story.
The next 30 years is crucial to our home planet, to us humans. You know this to be true. Just look at the amount of plastic you and i consume on a daily basis. You have to ask yourself, where does it all go?
Oo nga naman. Where does your plastic trash go? There’s a 100 Million Filipinos, a 100 million of us - Your daily plastic waste multiply to 100 million, and somehow you get the picture. And all these, they go straight to the sea, landfills - and right back at us. Recycling should work - but only 9 out of 100 bottles gets recycled.
So what happened to the 91 bottles? These are questions that we don’t ask but needs to be answered.

Covid amplified plastic use. It’s amazing how quickly it doubled our plastic consumption in a span of three months.

If we stop buying, companies will stop producing. It’s been like that. Regardless of the industry.

So You matter. Your choices matter. It is only when we take the first step that things are going to change.

I am making the most of what i can do in my own little way by providing you options. My experience is limited as like you I have only been new to this.

But my fight has never been about who has the best product, the best customer service, the best campaigns - my fight and mission has always been and will always be trying to influence people to shift to plastic free options. How i do my business will always be anchored on this.

This is for the two little women beside me, and all the little men and women I have and haven’t met yet - they deserve better.

Please join me in my #1MillionMission and start to shift to plastic free options when you can.

Be Awesome. Do the Shift.


#TheEcoShift #shampoobar #shampoobarph #conditionerbar#conditionerbarph #plasticfree #plasticfreeph #plasticfreepilipinas#solidshampoo #solidconditioner #dotheshift #PlasticFreeEssentials#hairgrowth #antidandruff #sulfatefree #treatedhair #antihairfall#SwapAndReFills #AwesomeHumanME

Back to blog


Just wanted ro ask before buying, are all your products registered in FDA?


Products look great. But before purchasing, I wanted ask about your Fragrances, how/where are the fragrances made/developed?


Hi – please let me know how we can be one of your suppliers. We directly manufacture virgin coconut oil – dietary supplement and skin care, soaps. Appreciate if you could email back the point person and contact details. Thank you.

Judith Dumapay


The power of ONE!!! Thank you for this inspiration! Let me be a part of this campaign/ advocacy not just by buying your products but using less plastic here at home, one day at a time! More power!!!

Alma L.F.A.

Supporting your endeavors in making our nation and the world a better place! I strive to take part by changing my lifestyle as well by making small sacrifices to my habits and comforts. My hope is that the Philippines will have accessible options for greener zero-waste essentials such as your products to replace the sachets and single-use plastics we see piling on our streets. Your “Why” message reminds me that I am not alone in this cause. <3


Leave a comment

Please note, comments need to be approved before they are published.